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Cambridge United FC

Having extended our partnership with Cambridge United FC, the Mick George Group are now the Club’s longest serving shirt sponsor, taking the collaboration to the decade milestone.

CUFC Sponsorship

Having extended our partnership with Cambridge United FC, the Mick George Group are now the Club’s longest serving shirt sponsor, taking the collaboration to the decade milestone.

The agreement initially commenced ahead of the 2013/14 campaign, the season the club reclaimed its place in the Football League and won the FA Trophy at Wembley, and has ever since, seen the Mick George Group become a valued partner of the Club in varying capacities beyond the main contractual promise.

The agreement see’s the Mick George Group logo printed on all home and away replica shirts as well as those worn in competitive action by the club at all levels; this includes the first team and all youth academy teams.

Since their first involvement, the company have shown tremendous support and backing for the Club with a number of significant projects, events, and fan engagement initiatives – all of which are continuing despite the current challenging circumstances.

During the partnership to date, the club has experienced a number of memorable moments which will go down in U’s folklore.

The aforementioned 2014 season will be remembered as one of the best in the Club’s history with two Wembley appearances which heralded an FA Trophy victory and promotion back to the Football League. More recently, other standout occasions include the famous draw against Manchester United FC in the 2015 FA Cup.

Through continuous offerings of hospitality, discounts, giveaways, competitions and fun entertainment, not least Mick the Skip mascot and the Half-Time Skip Challenge, The Mick George Group have played a pivotal role in embracing the wider ‘supporter activation programmes’ that the club participates in.

Nick Fairburn

CUFC Head of Commercial

We have built a fantastic relationship with the Mick George Group throughout and that's largely because they are genuine supporters and advocates of the club. The partnership goes further than simply a commercial deal; it is built on shared values and a real solidarity between our two organisations. We thank them for their fantastic support.

Jon Stump

CEO Mick George Group

We have built a genuine and valued affinity with both the club and supporters, and consider that we are seen as much a partner and fellow fan as opposed to just a corporate sponsor. Through our association with the club, which dates back well before the shirt sponsorship commenced, we have regularly invested in the club in different capacities. The Club is a critical hub for community activation, representing the togetherness that exists in the City. That ethos is something that aligns with our business philosophies. We are proud to be the club’s front of shirt sponsor and hope to help the club fulfil its full potential in the future.

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