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Northampton Town FC Family Excellence Award

Northampton Town have been awarded the EFL Family Excellence Award for 2018.

The Family Excellence Award is the benchmark that the EFL look for clubs to achieve in terms of offering a superb family experience on a matchday. Each club receives two ‘mystery’ visits from families each season, who describe and score their experiences across six areas including first impressions; stadium vicinity; refreshments and everything that happens inside the stadium, as well as indicating overall ratings on friendliness and intention to recommend.

The 'mystery shopper's' visit to Sixfields saw the club receive an average score of 8.3/10 across those six areas, which placed the Cobblers in the top ten clubs in League 1 in terms of offering an excellent family matchday experience.

The club were rated 9/10 for use of social media and inside stadium interaction, and 8/10 for first impressions, travel, stadium vicinity, staff engagement, friendliness and making visiting families feeling valued, for which the partnership with Mick George Ltd who sponsor the Family Enclosure has been vital.

They said:

Mark Rowan, Communications Director for the EFL, said "I am delighted to confirm that Northampton Town has achieved the Family Excellence status this season, recognising the extraordinary quality of the family experience provided."

Chairman Kelvin Thomas added, "Receiving this award shows our matchday experience for families is valued and highly regarded.’’

Kelvin Thomas continued, "In addition to the fantastic feedback we have received from both home and away supporters, we have seen a record number of youngsters enjoying a matchday experience at Sixfields this season and the number of families attending has also increased, that is in no small part due to the matchday experience we offer.’’

"While it is natural for a club to be judged on first team results only, we should never forget that there is much more to a community football club than just results. We feel we have a lot to be proud of here, and we are delighted the EFL and the judges echo that sentiment."

Jon Stump, Finance Director at Mick George Ltd commented: ‘’It has been a pleasure partnering Northampton Town Football Club once again season. This award recognises the tremendous efforts put in from both parties to ensure we improve the match experience for club supporters, especially those of a younger generation who are to all intense and purpose the future of the club.’’


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