Northampton Town Family Enclosure Award
Northampton Town Football Club have been awarded the EFL Family Excellence Award for the 2016/17 season. In addition, the Cobblers were highlighted by the EFL as one of ten clubs providing best practice in terms of family experiences.
Created in 2007, the EFL Family Excellence Award recognises the outstanding experience provided by clubs for young fans and families, as well as their efforts to enhance the matchday experience.
Now in their 10th anniversary year, there has been a significant increase in the benchmark standard being applied by the judging panel.
The Cobblers, and their partners Mick George Ltd have worked hard to provide families with engaging and innovative matchday entertainment, as they continue to find new and unique ways to attract young supporters to matches.
Such experiences include free match and season tickets for under 7s, the opening of the Mick George Family Area, match-day experiences for youngsters which include walking out with the players, waving flags and taking penalties on the pitch in the Stanair Cup.
Helped by this work, the Cobblers have seen a huge increase in the number of junior season ticket holders, with numbers up by 117%, while Junior memberships have increased by 132%.
The Award recipients are decided using independent assessments from real families, who make match-day visits across all 72 League clubs, during the 2016/17 season.
Kelvin Thomas, Northampton Town Football Club Chairman said: "We are delighted to receive this award. We have worked hard to develop a fun, vibrant and exciting area for young supporters in the Mick George family area and that has been a huge success.’’
"Our fun graffiti wall, mascot experiences, face painting, life size team photo, inflatable goal and our art and craft area are all popular with young supporters. Our reputation as a family friendly club is developing all the time and we are proud that our work has been recognised by the EFL."
Work such as that going on at Sixfields is a strong indication of a healthy future for football in this country according to Shaun Harvey, EFL Chief Executive.
He said: “The EFL Family Excellence Awards have proven to be a fantastic vehicle for celebrating and highlighting the excellent progress that clubs are making in providing families with improved match day experiences.
“I wish to congratulate Northampton Town who have been recognised for playing their part in continuing to attract a growing number of younger fans to the game in what is undoubtedly a valuable indication of a bright and healthy future for the EFL.”
Jon Stump, Finance Director at Mick George Ltd commented: ‘’It has been a pleasure partnering Northampton Town Football Club since the beginning of the season. This award recognises the tremendous efforts put in from both parties to ensure we improve the match experience for club supporters.’’