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29.03.2016 - Mick George Ltd Teams up with Northamptonshire FA

Northamptonshire County FA (NFA) is delighted to announce a new partnership with Mick George Ltd, one of the leading suppliers to the construction industry in East Anglia and the East Midlands.

The partnership will see Mick George Ltd become the main sponsors of two of the Northamptonshire FA’s most prestigious County Cup competitions – the Hillier Senior Cup and the Les Underwood Junior Cup.

Through the sponsorship, Mick George Ltd will have a sizable presence at both cup finals, with representatives from the Huntington-based company on hand to present the Hillier Senior Cup and assist the Underwood family when they present the Les Underwood Junior Cup to the winning teams at the conclusion of each contest.

This year’s Hillier Senior Cup, to be played at League 2 leaders Northampton Town’s Sixfields Stadium, will be contested between Kettering Town and AFC Rushden & Diamonds on Wednesday 20th April (7:30pm KO) with an anticipated crowd in excess of 1,500.

Meanwhile, the Les Underwood Junior Cup will see Netherton United face Peterborough Sports at Peterborough United’s ABAX Stadium on Tuesday 26th April (7:30pm KO) which is hoping to attract over 500 spectators.

The company is already firmly connected to football, with Mick George Ltd the main club sponsor of League 1 side Peterborough United and League 2 Cambridge United.

Kevin Shoemake, Chief Executive Officer at Northamptonshire County FA, said: “I am delighted that Mick George Ltd has agreed to sponsor two of the County FA’s most senior cup finals this season. 

“Having spoken to representatives of the company, and heard their plans and seen their interest in sport along with their innovative ideas, I believe both businesses complement each other. We will both utilise grassroots football as the medium to promote and help deliver local objectives together in this unique partnership.”

Jon Stump, Finance Director at Mick George Ltd: ‘’As a business we recognise Northamptonshire as one of our core operating areas, and like everywhere else, we’re keen to engage and build a positive relationship with the local community.

‘’We are currently the main shirt sponsor at two professional football league teams competing in League 1 and 2 respectively, and our experience tells us that they are heavily reliant on bringing through emerging talent from grassroots within the immediate vicinity in order to improve. We are hoping that our sponsorship of these two cups will aid the development and awareness of the sport in Northamptonshire, resulting in longer term benefits for Clubs at all levels  as well as the Northamptonshire FA.’’


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