A flocking triumph…..
In excess of 40,000 people flooded in to Peterborough during a busy few days in January to attend Lamma 17, the annual agricultural exhibition, which as ever proved a major attraction for Landowners, Farmers and industry professionals within the sector.
The event which predominantly showcases the latest technology in machinery, vehicle or agrochemical and seed displays had an extra dimension this year as Mick George Ltd were on site to demonstrate additional revenue streams outside of the norm for Landowners.
The business once again led with the ‘Cash Under Your Feet’ slogan which specifically considers the opportunity to earn royalties by extracting surplus aggregates from beneath the surface. In association with the concept of reaping financial rewards, the company also had a ‘Wheel of Fortune’ display, in which visitors were provided with the opportunity to take home £1000 as part of the ‘Bank of Mick’ campaign. This followed the huge success of last years, roulette themed entertainment, which was dubbed one of the most successful campaigns by event organisers.
Hougham based farmer, Paul Barnes-Pestell of Elmtree Farm was the fortunate contestant to take home the prize fund. Paul’s association with the Agricultural industry dates as far back as his childhood, where he grew-up on Bury Farm, a family Farm in Luton. Having been a farm-hand at Elmtree Farm for the previous 5 years, Paul is tasked with general labour on the 3,000 Acres of Arable land, including harvesting, ploughing and fertilising works.
During the interval of the two roles above, Paul coincidentally had a brief career change as a HGV driver, low-loading to and from a number of Quarries up and down the country, similar to that of many of the drivers at Mick George Ltd.
Barnes-Pestell said: ‘’Winning the prize fund has come at a useful time and will provide welcomed assistance, as my girlfriend and I are getting married in July, so will be a great help to the wedding fund. Both of us just want to say a big thank you to Mick George Ltd.‘’
Jon Stump, Finance Director at Mick George Ltd commented: ‘’The audience that attends Lamma comes from the breadth of the UK, all of which won’t be as familiar with Mick George Ltd and our services as the immediate local community. The business recognises that with the sheer abundance of exhibitors and product displays to see at the event that we had to make a little extra effort to stand out from the crowd, and after last year’s success, we had to go along way to maintain that momentum.’’
Stump continued: ‘’Feedback from event organisers was that our stand was far and away one of the busiest last year, which gave us the opportunity to promote our brand in an important industry for us. Visitors to the stand certainly appeared to enjoy themselves, and we’re pleased that one local businessman has managed to take home a nice cash bonus.’’