Mick George Revolutionises Skip Hire

When it comes to technologically advanced items, the last thing you would think of is a skip. However, when it comes to hiring a skip, St Ives-based Mick George Ltd have developed an innovative system for communicating with their Waste Management Division customers.
Mick George Limited has, in recent years, become the premier supplier of skips and waste related services to both domestic and commercial markets throughout the East of England and East Midlands. The company prides itself on its customer service and continually develops ways to improve efficiency and the levels of service offered.
“We are constantly seeking improvements to our operations and customer service in order to maintain our position as market leaders” said Finance Director, Jon Stump. “We have implemented, with immediate effect, an automated system that confirms skip service details to our customers 24 hours in advance via a text message, email or both. This communication operates as confirmation to the customer and provides further reassurance that their order is being fulfilled.”
The company actively encourages its staff to develop ideas to improve its customer service and this idea came directly from that scheme. The technology was then developed in collaboration with the company’s IT consultants. “This service is unique in our marketplace and, to our knowledge, is not offered by any other skip hire company,” commented Jon Stump. “With 1,000s of skips being delivered and collected daily, the notification system offers benefits to both our customers and our internal operational procedures.”
It is anticipated that this innovation will further increase customer loyalty and attract new customers. Mick George’s customer loyalty was proven recently when a customer survey revealed that 98% of respondents stated that they would use the company’s service again and 96% rated the company better than or equal to its competitors.
The company’s new dedicated skip hire website, www.mickgeorgeskips.co.uk, has recently gone live and development work is currently being undertaken to incorporate further initiatives on the site that will help customers order skips online. “As technology and communications become ever more advanced, we want to make sure our systems communicate with customers in the most convenient and effective way,” said Jon Stump. “Our text or email confirmation system appeals to our customers as it works in a manner they are becoming increasingly accustomed to.”
Skips can be hired from Mick George Limited by calling the Sales Team on 0800 587 3329, emailing them at sales@mickgeorgeskips.co.uk or by visiting the website: www.mickgeorgeskips.co.uk